Behind the Chair: Elle AyoubZadeh

Today on Behind the Chair I am introducing you to a lovely shoe designer I met at TEDxDD Women, last spring. Meet, Elle AyoubZadeh, founder and creative director of Zvelle. When Nelly and I met with Elle, we were greeted by the cutest little pup, Chilby, and we were surrounded by some of the most beautiful shoes! I am a big fan of shoes, when I am not in running shoes or sneakers you can find me in a good pair of heels! And trust me, if you get a chance to visit the Zvelle headquarters here in Toronto, you'll want to make room in your closet! Also with Valentine's Day just around the corner, why not gift yourself some new heels, or the perfect pair of booties

Elle is a passionate entrepreneur who is doing so many great things with her brand. I really like one of the most recent project that she has with, Fly with Amelia Foundation. The Fly with Amelia Foundation is a non-profit organization that provides flight scholarships for young female pilots. Make sure to check out the #ZvellexEarhart collection, a portion of the sales from this collection goes to the Fly with Amelia Foundation.  You can also read more about this collaboration over on Zvelle's blog

Once again, for our interview I did Elle's hair, we talked about fashion :) shoes, business, and the reason she decided to start her own company. For the hairstyle, I kept it pretty simple, as she had a long day of work and meeting with clients all day long. So I added some wave to her hair, and she would also be ready to go out after work. 

1. Tell us about Zvelle:

I am the founder and creative director of Zvelle. Zvelle is a direct to consumer luxury footwear brand. We design and handcraft shoes in the same factories as elite luxury brands and sell them directly to the consumer at half the price point. We make beautiful footwear that the modern professional woman can wear day to night. As the founder and creative director I am responsible for overall operations of the business as well as the creative side. 

2. What inspired you to become your own boss?

I have always been very driven and entrepreneurial. I wanted to build something that will outlast me. I became an entrepreneur five years ago and I've never looked back. It's the most natural thing I've done career wise.

3. Favorite quote:

"The most effective way to do it is to do it." - Amelia Earhart

From the very first day I met Elle, I knew we would have lots to talk about. She's a driven entrepreneur and talented designer. You can read more about her recent features in Forbes and WCH (Women's College Hospital Foundation). I admire her hard work and dedication with her brand and how she continually gives back to organizations she believes in! I also love how she keeps a great relationship with all her clients, and takes time to really help them find the right pair of shoes.

Make sure to visit her site and book an appointment to get your first pair of Zvelle shoes! Remember they are the perfect shoes to wear to work to a night out! Also, Chilby will be so happy to greet you at the door ;)

Huge thank you again to Elle for taking time out of her day to do the interview! And to Nelly for the photography!

Have a great hair day! xo